Designing for the olympics is probably one of the most coveted projects any designer or agency could dream of, but designing for the olympics in London, which is known for its design prowess just maybe a challenge. Some years back, the bad boys of brand design, wolf ollins (i like to call 'em that, cuz they're just so controversial) wowed some and riffled others when they took on this challenge to brand the 2012 olympics, it was met with some degree of criticism but we'll get to that later, however, ... to me?
.................their solution?, ........ WOW!!
*WARNING: THERE'S A FAIR AMOUNT OF EYE CANDY ON HERE, SO GET YOU MOUSE WHEELS READY AND PREPARE TO SCROLL!!!!!!!*