There is some sense of awesome-ness in witnessing " a banana beating the ketchup out of a batch of fries"
that spurs an urge to exercise one's will power.
Well thats the message at the core of the Elige Vivir Sano Campaign designed to inspire those of little will power to be more aggressive when it comes to their health and lives in general.
The illustrations that back these are, in 2 words, ASS-KICKING!!! Done by Oscar Ramos.
Heres a link to more illustrations by Oscar as well as a short synopsis on the campaign.
p.s. watch out for the corn cob tearing the mustard out of a burger..priceless.
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