ThrowBack Thursday: MOBIL

Today we pay respect to the work of one firm that has been around for a really long time and has done some of the most iconic work to date. May I present to some and introduce to others Chermayeff & Geismar & Haviv, the minds behind the Mobil Brand.

DESIGN REVIEW: STYLISTA

Every now and then you come across a project that is just brash and colourful. This is NOT one of such. This transcends that. This is Stylista.

FUTURISTIC RED CRATES

I'm fairly certain everyone knows those red plastic crates that are stacked all over the place, ferrying that refreshing cola drink to and fro the entirety of the nation and the world at large.
Well, a certain Ferdi Fikri in Bulgaria has developed what can be described as an awesomely ingenious concept for these crates that belong to the world's most recognisable brand.

DESIGN REVIEW: Metro Rail

We just love this design project for a Metro System in New Zealand called MetroRail.

CHINA RISING (Part1)

I remember a time when buying 'china' made sneakers was a taboo, and if you didn't wear Nike or Adidas to the court, you sucked,...unless of course you were 5'5, had iverson's handle and could shoot like Jordan, (ME!!!) but I digress. At a time Chinese athletic products were seen as substandard and poor quality, even though 4 out of 5 consumer products bear the 'made in china' mark.

In recent times however, there seems to be a rise of chinese brands within the sporting goods industry, i mean it only makes sense if you've been making them for donkey years, that you should have effective indigenous brands that can favourably (try to) compete with the nikes, jordans and adidas's of this world.
One of such brands would be 'Li-Ning'

"CASTING TAPES" - Heinekens response to the social media trolls

Talk about flipping social media trolling to your favour. Heineken turn the tables on trolls bashing their popular odyssey campaign, you know the one, "everyone is legendary at something"...yeah, well they've come out with what they have dubbed the 'casting tapes' of that original ad and it is positively even more brilliant advertising, See the video after the jump.
Cheers......waiter!

Brand Union gets a rebrand

A beloved agency that i have long since been following has updated their identity by choosing to simplify things. I sure am going to miss the negative space classic that was their old logo and all the stuff they could do with it.