One of the more prominent trends in the media over the last month was the als ice bucket challenge,which saw a host of celebrities and regular folks,
waste dump a bucket (or drum) of water and ice on their bodies (or fail to). It was very entertaining and created a whole lot of publicity for the disease (or was is just for the letters a, l and s) as well as the cause. As a result brands, took up the challenge (sort of) to get their fare share of the publicity. Here we go...
PILLSBURY
OLDSPICE
McDONALDS
KFC
ENERGISER
and the most epic of them all, SAMSUNG!!!!
oh wait!!! i was wrong, HOMER SIMPSON!!!!!
via
adweek
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