Good morning class, sorry, I mean, readers. MJ here. Now while branding and designs maybe my passion and forte, to the average person, its basically a logo and stationery, and to some others, well, you’re thinking ‘????’, Let correct some misconceptions and enlighten some people along the way. Now as much as I would love to get all technical and form “tush” guy, by giving some superfluous definition of branding, I’ll let Wikipedia and google do exactly what they’re made for so get to searching. However, permit to offer a description in layman’s terms, ahem..
Branding, my dear
readers, is the reason why you feel comfortable banking with GTB and not some
random Microfinance bank or shoddy financial institution….
Branding,… is the
reason why you’d go into the new KFC’s in town and feel comfortable buying
lunch but be put off at the sight of some roadside hawker selling the same
products….
Branding,…is the
reason why you’d feel comfortable flying aero, than, ermm,…some other
airlanes…(even though aero don dey mess up for some time now.)
Branding, I tell
you, is the reason why you’d rather drink dansa than some random fruit-concoction…
You may claim its
quality, but, truth is, quality without proper ‘packaging’ as we like to call
it, can only get you so far. You need to have, (wait for it…) B-R-A-N-D-I-N-G!!
While you may
vehemently disagree with the above stated instances, for a plethora of reasons
(see grammar!! U wan try) branding to
a very large extent is what draws customers in, by being unique, attractive and
consistent. A brand resides in the hearts and minds of customers, clients, and
prospective patrons. It is the emotional connection between the product or service
and the customer. Branding successfully differentiates products and services in
an over-crowded market place. It is how you know that “Khaki is not a leather”.
I can hear
someone saying, So? Why should I spend money on branding? What is it
worth?..well, let me leave you with some figures…as at the last time I checked
(just now..), coca-cola’s brand name, I repeat, brand name in 2012 was worth a
little over $74 billion,
Johnson&Johnson (those guys that make everything
from insecticide to baby powder) had their brand name pegged at $3.1 billion
(2006 facts), and more recently, the great Dr.Dre sold a 51%stake in his beats
by dre company to htc for a whooping $100 million,…so, ermmm…any more questions?
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