Heineken+007: Crack the case campaign

As an ardent, die hard, life long, fan of the MI6 super agent, I feel an urgent need to post this.
What 'this' is, is basically a tv and online campaign for the 23rd bond film to be premiered on the 2nd of November. The campaign titled 'crack the case' was created by the amsterdam office of Wieden & Kennedy (not a Nigerian) ad agency. Here's how they coined it..
"Crack the Case opens in a train station with the Heineken Legend, a Man of the World, being mistaken for James Bond by some nasty looking villains. Our hero has to use his resourcefulness to get himself out of a sequence of different Bond-esque situations, all taking place through a succession of train carriages, to outwit the villains and get to the 007 agent himself, his female companion Severine and a mysterious silver case.
Viewers of the film are then plunged straight into their own unique digital Crack the Case experience – a seamless transition, made possible through Flash technology. Focusing on the case left next to the bar by James Bond in the film, this experience continues the journey online in a social space, allowing the viewer to Crack the Case themselves, through a series of tasks designed to see if they have what it takes to be a secret agent."
There's also an opportunity to win 4 tickets to the movie premiere taking place in all the major cinemas across the country  as well as a 6 week promotion in partnership with major retail chains such as Shoprite, Game and Park'n'Shop for patrons of heineken to get a limited edition branded gift with every purchase.

Here's the link for the online campaign http://www.heineken.com/ng/home.aspx and for the original film (not skyfall ohh!!, the film for the campaign ohh!) from the makers themselves http://www.wkamst.com/?forcefull=true#!/work/detail/crack-the-case.

Aside from the beauty of this partnership, the exposure for the brands and the efficiency of this marketing campaign, I just love 007.