DESIGN REVIEW: BEACH PARK

This probably one of the most fun-loving projects I've seen in a while, I mean if heaven had water slides, this might be a glimpse of what it would look like. Just by seeing this, I'm already planning a family trip. Its all Fun, FUn, FUN !!!  But first, a bit of history...




Beach Park is not just Brazil's, but South America’s biggest water park. T'was founded in the 1980’s in Fortaleza, a small town in Ceará (a state in Brazil), as a tiny little park by the beach, but, quickly became something much bigger. With new pools, water slides and more being added annually, the park’s size and fame grew to the point it was dubbed as a tourist attraction. With this, there was an increase in patronage and guest numbers leading to the  construction of several tourist infrastructures, such as resorts, pubs and restaurants.  Soon, Beach Park was no longer just an attraction for tourists, it became a destination.

Crowd cheering !!!

The Rebranding project kicked off with an in-depth audit that provided a direction for what the Beach Park brand should embody. What better than that which it is built on, 'Fun in, and with the water'.

The Logo, which was unveiled in September 2013,  is reminiscent of the winding water slides synonymous with the park, very fluid and bouncy. The type is just sooo nice, but I, for one, would have rounded all the edges. However, that still does not remove from the fun in this brand, even the official website carries a subtle version of the energetic and colourful dynamism along with it, making you want to drown yourself in all that FUN.  The visual language is just as dramatic, creating a perfect fit to the overall image, with various beach and tropical motifs that make everything it touches automatically more attractive and a definite purchase booster,

The lovely thing about this project is the fact that the Fun was still carried to the slightly more upscale looking sub brands within the Brand Architecture.

Notice the clever adaptations of some of the main beach park logo elements, to create an 'a' for the acqua,
an 'o' for oceani and a 'w' for wellness. Just pure finesse in the execution of this.

Judging by the chart, what appears to be the parent brand of the whole family carries that same fluidity but in a deep corporate blue, letting you know that this is most likely the business end of things.

Just in case you're wondering who is responsible for all this awesome-ness, fear not!! a flood of design credit goes to BRANDIA CENTRAL for this exhilarating piece of work, WEEEEEEEEEEEEEEEE!!! B'NG.