The Brand Union Africa recently hosted its first (call it inaugural if you will) Brand Experience Conference themed "Own Your Own Brand", at the posh Wheatbaker Hotel in Ikoyi, Lagos.
The event for 40 was attended by reps from some of Nigeria’s leading brands (GT Bank, Total, Unilever Dangote etc) as well as research companies, media houses and government parastatals. Though i wasn't there, its seemed like an fun intellectual exercise geared towards solving challenges in marketing through well crafted brand experiences.
Read the full gist at themarketingsite.com...cheers.B'NG.
(Btw, The Brand Union is responsible for the branding of some of the most recognisable brands in Naija, including GTBank and Dangote.)
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