SKETCHUP STEPS UP.

For those unfamiliar with 3d modelling and design, consider this an introduction, for those of us who used this software to do PP's (private projects) and submit our studio projects and thesis design's, consider this an update...our beloved sketchup that made the once impossible task of 3d modelling (3D MAX) seem like child's play, has (finally) gotten a face lift..and a new owner. As April this year, SketchUp was purchased by Trimble from its custodians since 2006, Google (who bought it off @last software some time before that).

I like the new icon, it feels more 2012 and less 1998. The stepped geometry is like the perfect visual strategy for the software and is reminiscent of the famed 'push', 'pull' tool, not so crazy about the typography. The chamfers on the k, the t, the h and most especially the p, feel sort of out of place, but, all in all its a good rebrand..in my opinion.
For more images and story go here.